SoFi: 2016 Launch
In the quaint old days of 2016, before they were a stadium-owning financial behemoth, SoFi was a start-up student loan refinancer. We helped them launch their brand on a national scale with a series of spots featuring real SoFi customers that all aired during March Madness.
And if you like long copy - and really who doesn’t? - we also created station takeovers that gave commuters something to read while waiting for their trains.
